Platforms
Where customers search in 2026
22 platforms, what ranks on each, who uses them and which businesses they suit. Audience figures from company reports and DataReportal, checked 1 October 2026.
Search engines
91.1% worldwide search share (aug 2026)
Results in 3 to 9 months
Google Shopping & Merchant CenterProduct data quality in the feed
Results in 2 to 6 weeks
Bing & Microsoft Copilot4.5% worldwide search share (aug 2026)
Results in 1 to 3 months
Google Discover & NewsFresh, timely topics
Results in 1 to 6 months
Regional search enginesEach engine has its own webmaster tools and local listings
Results in 1 to 3 months
Local search
AI search
Video
Social
2B daily active users (q2 2026)
Results in 1 to 3 months
Facebook56.3% share of internet users 16+ using monthly
Results in 1 to 3 months
TikTok36% share of internet users 16+ using monthly (excl. china)
Results in 1 to 3 months
LinkedIn1.3B member accounts (july 2026)
Results in 1 to 4 months
X (Twitter)Replies and reposts
Results in 1 to 4 months
Threads500M monthly active users (q2 2026)
Results in 1 to 3 months
Snapchat971M monthly active users (q2 2026)
Results in 1 to 3 months
Visual search
Community
130.3M daily active uniques (q2 2026)
Results in 1 to 6 months
Quora & Q&A sitesAnswer upvotes
Results in 1 to 4 months
Marketplaces
Keyword relevance of title, bullets and backend search terms
Results in 1 to 3 months
Regional marketplacesListing relevance
Results in 1 to 3 months
Messaging
App stores
Which platforms fit your business?
The report scores all 22 for your model, goal and country.